Instagram reports that posts with 11 hashtags perform the best, however, we believe that statistic is taken out of context. (if it’s a white living room, use #whitelivingroom) (these are likely “hosted” hashtags from fellow designers or brands) (these likely have 250,000+ posts to them)ġ0 Industry Specific, Carefully Curated Hashtags Interior Design: Studio McGee | Photography: Kate Osborne Formula For Crafting a Hashtag Strategyġ0 Largely Followed, Popular Hashtags in Your Industry There is a specific formula to optimizing a hashtag strategy that combines both largely followed hashtags with strategic and targeted ones. Just as careful curation is essential when pitching your work to be published, it’s just as critical when selecting hashtags.įor each of our social clients, we spend 40+ hours researching, curating and testing hashtags each month. With ever changing algorithms, it’s more important than ever to be switching up your hashtags used and really focus in on niching them. Photo: Madeline Harper for The Identité Collectiveįrom The Identité Collective … The best hashtags for interior designers can be hard to identify and overwhelming to research. Which ones are best? Should I have a strategy? Where do I post them-the caption or the comments? How many do I post? Well, today she’s answering all of those questions, including a master list of some of the best ones to use if you’re in the design world and the best ones to follow if you want ALL the home inspiration. Today we’re welcoming back branding and lifestyle guru, Anastasia Casey of The Identité Collective with a topic that may feel like you’re winging it most of the time: hashtags.